MPA/MMF Artist/Music Management Professional Development Course: Module 3
This Programme has been developed and refined over time to ensure that all attendees become better equipped to take advantage of the new business opportunities that are central to the development of our industry. Individuals from all sectors of the music industry who are involved or interested in any aspect of artist management will benefit from the Programme’s varied and comprehensive content. The objective is straightforward: to provide practical information placed in the context of today’s music industry.
Module 3 Fan Base Development & Management / Music Media, Marketing & Promotion
• Artist / Fan Relationships & Business Models
• Fan Behaviour & Requirements
• Content, Assets & Editions
• Community Engagement & Database Marketing
• Social Media, Websites, Analytics & Data Mining
• Marketing, Media, Promotion & Retail
• Tools, Widgets, Plug-Ins & Service Providers
• Project & Campaign Planning
• Mobile Applications & GPS Marketing
Law Society members who attend this Programme may claim 3 hours accredited CPD time per module. The master class is also accredited by ILEX and fellows who attend may claim the time spent on the master class against their CPD requirement as stipulated in the ILEX fellowship agreement. Members of the ICAEW, AIA, ACCA and AAT may claim the hours spent on this master class against their CPD requirements as stipulated in their membership details.
All modules are stand alone, but collectively the Programme provides a wide-ranging analysis of all the issues, challenges and practical opportunities facing those involved or interested in artist management services today.
ALEXANDER CRICKMAY - Musicmetric (Director of Sales & Business Development)
JO HART - Hart Media (The Boss)
PATRICK ROSS - AWAL & Kobalt Label Services (Head of Digital Marketing,UK)
ERIK NIELSEN - Wingnut Music & Cornerstone Artist Services (MMF Board member)
ADRIAN LARKIN - Audioboo (Head of Music)
BEN ALLEN - BAM (Ben Allen Media) Music Marketing, PR & Digital Consultancy
Places are limited. We strongly advise booking your place early using the form below.
PRS for Music Boardroom, 6th Floor, Copyright House, 29-33 Berners Street, London, W1
MPA/MMF members & PRS for Music staff: £33.33 plus £6.67 VAT = £40.00 per module
AIM, APRS, BASCA, BPI, IAMA, MPG members: £50.00 plus £10.00 VAT = £60.00 per module