The Appside presents: ‘Music apps - beyond the hype’

2011 was a big year for mobile apps; streaming apps, radio apps, discovery apps, ticketing apps, artist apps, remix apps, festival apps, album apps, music magazine apps, lyrics apps.

With 44% of US smartphone users claiming to have used at least one music app, that’s an active music apps market of just under 50 million in the US alone. But in such a crowded marketplace, monetising your app or just getting the app noticed are serious challenges. Artist apps in particular have struggled to rise above the more popular games or music service apps like Just Dance 3 Autodance, Shazam and Spotify.

‘Music apps - beyond the hype’ takes an depth look at the business realities of producing, marketing and monetising music related apps. The event features an overview of the music apps market, number of instructive case studies, and some of the key industry speakers.

This event is the first evening seminar in a series of events throughout 2012 from the Appside (www.theappside.com). The Appside is a new business intelligence service for the apps business launched last year by Music Ally. Look out for future Appside events on publishing apps, film & TV apps and games apps later in the year.

 

Speakers include: Spotify, EMI, Beggars Group, Warner Music, Flurry and Noise Inc.

Meeting Date: 
6 March, 2012 - 18:00 - 21:30
Meeting Location: 

Deloitte Auditorium, 2 New Street Square, London, EC4A

Event Cost: 

MPA members receive a special rate of £50+VAT (normally £60+VAT. Please use the code MPA10 when booking via the link below.

Full details and to register