Synchronisation Licensing and Working with Brands
Location: Deloitte LLP theatre, 2 New Street Square, London, EC4A 3BZ
Date: Thursday 18 February 2010 - 6pm-10pm
Tickets are now available for the next AIM Synchronisation Licensing and Working With Brands event. If you want to get your tracks on TV shows, adverts, films and video games, or if you want to work with brands to leverage the profile of your artists and generate revenue, this event will look in depth at exactly how these areas of business work.
This year the event will open with a presentation from Ruth Clarke and Franke Lampen of IMU, who will share their expertise in the area of bringing music and brands together, covering: the main areas of opportunity, how to identify brands to work with, how to approach brands, working out the deal and the common pitfalls to avoid.
There will then be a panel discussion featuring experts on synchronisation from the worlds of TV, adverts, films and video games. The panel will discuss the following key topics:
- The process involved in placing a track
- What makes a track 'sync-able'?
- What can labels do to improve their chance of achieving sync licences for their artists?
- How is the sync licensing business changing?
Speakers already confirmed include:
• Gary Downing, Exclamation Music (former Director of Synchronisation at Chrysalis)
• Susan Stone, Tonic (Music Supervision Agency)
• Christian Stevenson (Music Consultant for Xbox 360 game Dirt 2)
• Jacquie Perryman, Connected (former SVP Creative at Twentieth Century Fox)
• Moderator: Simon Goffe (of Yes! Music and independent label Brownswood Recordings)
MPA members receive a 20% discount on the full ticket price of £40.