MusicTank event: Millennials & the Social Media Explosion
Location: Basement Bar, PRS for Music, Copyright House, Berners Street, London
Date: Wednesday 7 July 2009 at 17:00:00
MusicTank's final event before the summer recess will explain the uses of social media to music rights holders, focussing how they can use the ever developing technology to best promote their artists and develop careers. It will then update progress of Millennials artist James Yuill and end with a 90-minute debate looking at social media's future, with entrepreneurs, far-sighted digital culture specialists and commentators.
SPEAKERS:
Part 1: 17.00-18.00 - Understanding Social Media| Steve Lawson
Part 2: 18.00-18.50 - Millennials Update | Steve Lawson, James Yuill & Amul Batra
Part 3: 19.15-21.00 - Panel Discussion | Umair Haque (Havas Media); Mark Selby (Nokia); Steve Bowbrick (Internetmeister & BBC Blogger-in-Residence); James Doheny (Digital Change Consultant & Artist Manager); others tbc.
Chairman - Keith Harris - MusicTank/Keith Harris Music Ltd /PPL
Follow the debate on Twitter: #SMdebate
The event will begin with solo bass player Steve Lawson - who jumped onto the internet before social media was defined by pre-pubescent children in chat rooms - discussing his viewpoint on direct interaction with his audience via tools such as blogging, twitter, video conversation, podcasting, web forums, live streaming and real-time chat sessions.
When not headlining shows across Europe as a one man bass band, Steve lectures students and acts as a consultant to PR firms, record labels, artists and digital distribution companies on how to link up the worlds of music download sales/distribution and the conversations and communities that form around music culture.
Following this opening ‘how-to’ session, Steve will be joined on stage by rising star James Yuill and his manager Amul Batra. They will update the attendees on their progress since Terry McBride drew up a personalised career roadmap at the Meet the Millennials MusicTank event twelve months ago. Nettwerk boss McBride analysed James’ career in front of a 180-strong audience since which uses of social media have grown James’ profile across Europe.
The final part of the event will be a 90-minute debate looking at social media’s future.
Tackling the complex and fast changing world of social media is something that baffles a large proportion of artists and record labels who still fondly remember the not-so-bygone age of promoting a release through physical media. Even six years ago, MySpace - that one source of music promotion that these days causes groans of apathy from music strategists - was just a fledging company. There’s no question that the online community is moving at a breakneck speed.
Beginning with a keynote from BBC Blogger-in-residence Steve Bowbrick - renowned speaker on the Internet, technology, policy, business and society - a panel of entrepreneurs and digital culture specialists will provide expert insights into the future of this exciting new medium, incl: Mark Selby, VP Multimedia (Nokia) - a recognised authority on mobile data services having worked in the mobile, broadcast and IT industries for over 20 years; Umair Haque - a new kind of strategic advisor who helps investors, entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and strategic innovation whose work has been recognized by publications incl. Wired, The Red Herring, Business 2.0, and BusinessWeek, and in Chris Anderson’s Long Tail, to which he was a contributor; James Doheny - communications specialist and artist manager who’s worked with blue-chip companies, artists and brands in the music, media and technology industries at an international level for the last fifteen years.
Tickets for the event are £40 for MPA members (a £5 discount on full price).
To book, click here.